:root{--font-serif:"Iowan Old Style", "Palatino Linotype", Palatino, Georgia, serif;--font-sans:-apple-system, BlinkMacSystemFont, "Segoe UI", Roboto, "Helvetica Neue", Arial, sans-serif;--color-bg:#fffdf9;--color-text:#21201c;--color-muted:#6f6b60;--color-rule:#e4e0d5;--accent-personal:#8a4f3d;--accent-martech:#2f5d7c;--accent:var(--color-text);--measure:42rem}*{box-sizing:border-box}html{-webkit-text-size-adjust:100%}body{background:var(--color-bg);color:var(--color-text);font-family:var(--font-serif);margin:0;font-size:1.125rem;line-height:1.65}h1,h2,h3,h4{font-family:var(--font-serif);letter-spacing:-.01em;margin:0 0 .5rem;font-weight:600;line-height:1.2}h1{font-size:2.125rem}h2{font-size:1.5rem}h3{font-size:1.2rem}p{margin:0 0 1.25rem}a{color:inherit;text-decoration:underline;text-decoration-color:color-mix(in srgb, currentColor 40%, transparent);text-underline-offset:.15em}a:hover{text-decoration-color:currentColor}img,video,iframe{max-width:100%;height:auto}hr{border:0;border-top:1px solid var(--color-rule);width:6rem;margin:2.5rem auto}blockquote{border-left:2px solid var(--color-rule);color:var(--color-muted);margin:0 0 1.25rem;padding-left:1.25rem}code{font-size:.9em}.wrap{max-width:var(--measure);margin:0 auto;padding:0 1.25rem}.site-header{padding:1.5rem 0 0}.site-header .wrap{flex-wrap:wrap;align-items:baseline;gap:.75rem 1.5rem;display:flex}.site-title{margin-right:auto;font-size:1.15rem;font-weight:700;text-decoration:none}.site-nav{font-family:var(--font-sans);gap:1.25rem;font-size:.85rem;display:flex}.site-nav a{color:var(--color-muted);text-decoration:none}.site-nav a:hover,.site-nav a[aria-current=page]{color:var(--color-text)}main{padding:2.5rem 0 4rem}.site-footer{border-top:1px solid var(--color-rule);font-family:var(--font-sans);color:var(--color-muted);padding:2rem 0 3rem;font-size:.85rem}.site-footer p{margin:0 0 .5rem}.essay-list{margin:0;padding:0;list-style:none}.essay-card{border-bottom:1px solid var(--color-rule);padding:1.5rem 0}.essay-card:last-child{border-bottom:0}.essay-card h3{margin:.15rem 0 .35rem;font-size:1.35rem}.essay-card h3 a{text-decoration:none}.essay-card h3 a:hover{text-decoration:underline}.essay-card .dek{color:var(--color-muted);margin:0 0 .4rem}.essay-meta{font-family:var(--font-sans);letter-spacing:.02em;color:var(--color-muted);font-size:.78rem}.voice-tag{color:var(--accent);text-transform:uppercase;letter-spacing:.08em;font-size:.72rem;font-weight:600}[data-voice=personal]{--accent:var(--accent-personal)}[data-voice=martech]{--accent:var(--accent-martech)}.draft-tag{color:#a06a00;font-weight:600}.voice-toggle{font-family:var(--font-sans);gap:.5rem;margin:0 0 1rem;display:flex}.voice-toggle button{font:inherit;border:1px solid var(--color-rule);color:var(--color-muted);cursor:pointer;background:0 0;border-radius:999px;padding:.35rem .9rem;font-size:.82rem}.voice-toggle button[aria-pressed=true]{background:var(--color-text);border-color:var(--color-text);color:var(--color-bg)}.essay-header{margin-bottom:2.25rem}.essay-header .dek{color:var(--color-muted);margin:.5rem 0 .75rem;font-size:1.25rem}.essay-body{font-size:1.1875rem}.essay-body>*+h2{margin-top:2.25rem}.essay-body>*+h3{margin-top:1.75rem}.disclaimer{font-family:var(--font-sans);color:var(--color-muted);border-left:2px solid var(--accent-personal);margin:0 0 2rem;padding:.15rem 0 .15rem .85rem;font-size:.82rem}.essay-footer{margin-top:3.5rem}figure{margin:2rem 0}figcaption{font-family:var(--font-sans);color:var(--color-muted);margin-top:.5rem;font-size:.8rem}.embed-frame{aspect-ratio:16/9;margin:2rem 0;position:relative}.embed-frame iframe{border:0;width:100%;height:100%;position:absolute;inset:0}.subscribe-box{border:1px solid var(--color-rule);font-family:var(--font-sans);border-radius:6px;padding:1.25rem 1.5rem}.subscribe-box h2{font-family:var(--font-serif);margin-bottom:.35rem;font-size:1.15rem}.subscribe-box p{color:var(--color-muted);margin-bottom:.75rem;font-size:.88rem}.subscribe-box form{flex-wrap:wrap;gap:.5rem;display:flex}.subscribe-box input[type=email]{font:inherit;border:1px solid var(--color-rule);background:#fff;border-radius:4px;flex:14rem;padding:.5rem .75rem;font-size:.9rem}.subscribe-box button{font:inherit;background:var(--color-text);color:var(--color-bg);cursor:pointer;border:0;border-radius:4px;padding:.5rem 1.1rem;font-size:.9rem}.series-group{margin-bottom:2.5rem}.series-group ol{margin:.5rem 0 0;padding-left:1.4rem}.series-group li{margin-bottom:.4rem}.lede{color:var(--color-muted);max-width:34rem;font-size:1.2rem}@media (width<=480px){h1{font-size:1.75rem}body,.essay-body{font-size:1.0625rem}}